"Why did this guy suddenly become popular?
Short Video nowadays, advertising is an unavoidable hurdle. In the past, we had to hire a camera crew, rent equipment, and spend a lot of money. It's different now. Artificial intelligence advertising video production tools allow one person to do everything.
You may ask, is this thing reliable? Indeed, I thought so at first. But I have recently seen many cases. For example, a brand in Southeast Asia used AI tools to make 50 advertisements a week, and the cost dropped by 80%. The key is that the effect is not discounted.
Let's talk about how to use the tools first. Take the Coze platform as an example. You throw in product selling points and target groups, and it automatically generates scripts. Then choose a template, AI dubbing, soundtrack, subtitles, and a video is completed in a few minutes.
Some people are worried that the picture is too fake. Early AI videos were indeed like PPT. But now the technology has been upgraded. For example, MidJourney can generate real-life dynamic pictures, and Deepfake technology allows virtual anchors to have natural expressions. The key is cost. The cost of a video has dropped from a few thousand yuan to dozens of yuan.
But don't think you can just press the button. Tools just amplify your creativity. I have seen many accounts using the same tool, some of which are popular and some are not read by anyone. What is the difference? script.
When writing scripts, you have to stand from the user's perspective. Short Video do they want to watch? Conflict, reversal, resonance. AI tools can help you edit quickly, but you have to make up your own stories. For example, when selling slimming tea, don't just say "pure natural". Try starting with this: "Have you ever tried cooking delicious food at 3 a.m.?"
Let's talk about platform rules. TikTok is now strictly investigating AI abuse. For example, excessive use of avatars can easily limit current. However, the platform encourages the reasonable use of AI to optimize pictures, such as automatically adjusting brightness and stabilizing lenses.
Tool selection is also critical. There are three categories on the market. One type is the all-round type, like Runway, which can do lens splitting, dubbing, and editing. The other type is specialized, such as D-ID specializing in virtual anchors. There are also lightweight features, such as CapCut's AI capabilities, suitable for novices.
How to choose a novice? Try the free version first. Most tools are available for trial use. Do a few test videos to see which suits your style. For example, if you cook delicious food, try AI's ability to identify ingredients and generate special effects.
In terms of operations, AI can help you do data analysis. Which time period works best? Which title has the most clicks? In the past, it used to rely on feelings, but now tools give advice directly. For example, a tool analysis found that the conversion rate of advertisements with the word "free" was 30% higher than that of advertisements without it.
But there is a pit to pay attention to. AI tools will recommend content based on your historical data. Over time, you may become more and more like a machine. So take time every week to see how peers play. For example, you can also try the recently popular "contrast reversal" routine.
Be honest. AI tools make the production of Short Video fairer. It used to be a game for Dachang, but now individuals can also play it. However, the tool is a knife, and if you don't use it well, you will hurt yourself. Only by practicing more and thinking more can you make truly popular videos. "
