"If you choose the wrong video tool, you will spend your money in vain.
Nowadays, when making TikTok Short Video, many people plunge into the pit of AI advertising video production tools. I spent a few hundred yuan on software, only to find that the thing I made was slow and ugly, and no one looked at it. In fact, most of these tools are gimmicks. What can really help you gain popularity is the method of understanding the industry.
Let's talk about the popular AI tools now. They like to boast that they can "generate advertising videos with one click." It sounds amazing, but actual operation is full of problems. For example, if you use a popular tool to promote your product, it will automatically grab the material, but the captured image will not match your product at all. The customer will swipe it away in two seconds, and you will lose money.
There are similar cases in the news. Last year, there was a beauty blogger who used AI tools to make dozens of advertisements, but his account was restricted. It was later discovered that in the video generated by the tool, the characters 'movements were as stiff as robots, and the background music was mismatched. The platform algorithm thinks this is low-quality content and directly demotes you.
The truly reliable production of Short Video relies on the process, not tools. For example, those popular advertisements on TikTok are all set of routines behind them. Find pain points first, then give solutions and guide clicks. How can AI tools understand this? They will only mess up the material and cannot grasp the user's emotions at all.
A new method has recently become popular in the industry. First use Coze to build a script generator and write the advertising logic into the system. For example, when selling slimming tea, the system will automatically generate an opening like "Many people have tried XX methods but failed." Then match it with a real person, and then let AI assist in editing. This is fast and warm.
How to do it specifically? List your selling points first. For example, when selling a phone case, the selling points may be drop resistance, good-looking, and design. Enter these keywords into the script generator, and it will help you write an attractive beginning. For example,"Have you ever dropped your mobile phone? This shell can save your life."
Then find material. Stop using AI to grab messy pictures. Go directly to the video material library and search for keywords, such as "mobile phone fell to the ground". Choose those pictures with clear quality and match them with the copy you wrote. This way, users can understand it at a glance and will not feel fake.
It's editing. Some tools now support intelligent segmentation and automatically identify emotional points. For example, when you mention "drop resistance," the system will automatically slow down the motion. However, note that these functions need to be debugged manually. I have seen too many people directly use the default settings, and the video rhythm is messy.
Industry data also illustrates the problem. According to a recent survey, the average completion rate of accounts that use pure AI tools to advertise is only 12%. For accounts that combine human scripts and AI editing, the completion rate can reach 28%. This gap is not a small problem and is directly related to your conversion rate.
There is another point that is easily ignored. TikTok's algorithms now place a special emphasis on interaction. For videos generated purely by AI, no one speaks in the comment area, or all questions are "Is this done by AI?" This kind of interaction is not good for the account. The interaction rate in the comment area for real accounts is generally three times higher.
Now look back at those popular tools. Their biggest selling point is that they actually make you feel like you can make videos without using your brain. But content never requires shortcuts. Any time you save thinking becomes a loss of fans.
I had a client complain to me recently. He used AI tools to make videos for a month, and his fans increased by 200, but no orders were placed. I asked him to try a real-life appearance, and the script was generated with AI assistance. As a result, a month later, the number of fans increased by 2000 and they even accepted brand orders. This difference cannot be determined by tools.
So think carefully before choosing a tool. What are you doing videos for? Is it to save trouble or make money? If it is the latter, choose tools that will help you think, not tools that will help you slack off.
There are only two truly useful AI advertising video production tools on the market today. One is to help you organize your material, such as automatically classifying video clips. The other is to help you optimize the rhythm, such as automatically adding transitions based on copy. Other fancy functions are basically useless.
Give me a real advice. Don't be fooled by those slogans that "AI subverts video production." Really useful technology is hidden. For example, some studios now use AI to make first drafts of scripts, but later rely on manual adjustments. This combination is reliable.
This is enough. Make Short Video and never use tools as a lifeline. What really saves you is a script that understands the user's psychology, a picture that catches the eye, and your own persistence. "
