"Someone used AI to make videos, but the account exploded.
Nowadays, when making Short Video, more and more people use AI tools. For example, AI-branded video production tools are one of the most popular ones recently. This tool can help you automatically generate video scripts, find material, dub, and edit with one click. Many people thought this thing was unreliable at first, but those who used it all said it was convenient.
Why can AI help? Because the production process of Short Video is complex. In the past, I had to write my own scripts, find pictures, and match music, but now AI can cover everything. Platforms like Coze open up the AI and video production processes. You only need to enter a few keywords and it will generate a complete video.
Recently I saw a news report that a brand used AI tools to make 50 videos a month. The cost is much lower than before, and the number of views has increased several times. This shows that AI not only saves trouble, but also improves the effect.
However, AI tools are not everything. Its scripts are sometimes written abnormally, and pictures in the material library may be duplicate. So you have to check it yourself when using it. For example, for brand videos, it is best to check the scripts yourself and let the AI be responsible for finding materials and editing.
If you are a brand and want to use AI to make videos, try free tools first. Many tools are now available in trial versions. For example, try generating a 30-second ad to see how it works. If you think it's okay, consider paying again.
Also pay attention to copyright issues. The materials found by AI may not be commercially available. Some tools provide authorized material, and some are up to your own judgment. It is best to choose a tool that clearly states that the material is commercially available.
Short Video platform algorithms are also changing. I used to rely on hard and broad content, but now I prefer real content. If AI-generated videos are too much like advertisements, they may not work well. So you can try to let AI generate some life-oriented scenarios, such as user feedback and product usage scenarios.
In summary, AI-branded video production tools can help you save time and money. But when using it, you have to adjust it yourself, and you can't just hand it all over. Try it on a small scale first to find the usage that suits your brand. "
