"Can AI make video? It's a little late to ask that question. Because the answer is already on the table--yes, and yes, your jaw drops.
Last year when I was helping a client run tiktok, I saw 50 videos a week using Coze Workflow. These video scripts, dubbing, and editing are all done by AI. The customer himself has only three people, one filming, one cutting and one operating. What now? One person pays for it.
You might say: Isn't this just saving money? But it's not. I recently read the news that ByteDance has just invested in a company that makes AI videos, with a valuation of hundreds of millions. What does this mean? This shows that big factories are also optimistic about this path. They are not fools to throw money in the water.
Let me give you a break down on how AI creates videos. The first step is scripting. In the past, you had to find a director to write scripts, but now you directly give AI a few keywords, such as "Singapore Travel Guide." AI can generate scripts of hundreds of words. The key is that it can also tell you which points are easy to become popular based on data. I tried it, and the hot spots it recommended were indeed more accurate than we thought.
The second step is to find material. AI can automatically grab pictures from the Internet that match the script content. For example, if a script mentions "beach", it will automatically match the beach material. I have a client who makes food videos, and AI found more shots for him than his team searched themselves. Moreover, AI will analyze the clarity and light of these materials and automatically screen out the best ones.
The third step is dubbing. In the past, I had to find a voice actor, but now AI can imitate various accents. I have a client who specializes in English teaching videos, and AI can generate dubbing with twenty different accents. The most amazing thing is that it can adjust the speed and tone of speech based on the video content. For example, slow down when talking about the key points and speed up when talking about jokes.
The fourth step is editing. This saves time the most. AI can automatically match pictures, add transitions, and match music according to scripts. I tried a one-and-a-half-minute video, and the AI cut it in five minutes. Our team cuts it manually, and it takes at least half a day.
But then again, AI is not everything. I have a customer who wanted to use AI to make a product evaluation video, but the pictures generated by AI were all templated. The customer said,"This is no different from other videos." Later, we added a real-life appearance, and the effect got better. This shows that AI is suitable for standardized content, and personalized content depends on people.
How low is the cost of using AI to make video now? I did some calculations. An AI video platform costs a few hundred yuan a month, and one person can operate more than a dozen accounts at the same time. I used to hire a video team for at least 20,000 yuan a month. What now? Thousands of dollars.
But be aware that AI tools update too quickly. The platform I used last year added a new feature this year-it can automatically generate hot topics. Customers said this feature saved his life because he no longer had to think about posting content every day.
If you want to try it, let me give you a suggestion. Start with simple content, such as tutorials and news broadcasts. Wait until you are familiar with the process, and then slowly try out complex content. I have a client who does this. Now he can steadily produce 300 videos a month, and each account has an average of 5,000 fans.
Be practical. Nowadays, there are many popular videos on tiktok, and AI participates behind them. It is not that AI completely replaces people, but that AI frees people from repeated labor. The videos I have recently made for clients are all based on AI and people creating creativity. This combination works best.
So the next time you see a professional-looking video, don't rush to suspect that it was made by a real person. Maybe there is an AI team behind it. These times are changing too fast. If you don't keep up, you will really be eliminated. "
