"A strange thing was discovered today. Lao Wang's trumpet next door suddenly became popular. He does daily work. This time it became a hit. I was curious to go in and see. It turned out that he started using AI to make videos. One in a matter of minutes. This efficiency is too scary.
Don't rush if you want to try it yourself. Short videos production is actually quite simple. But AI advertising is a job. Got to have some tricks. Otherwise, no one will read it when you make it.
Let's first talk about how AI videos came about. It's actually just a machine working. You give it words. It generates images. For example, if you write "coffee shop at three o'clock in the afternoon". AI may give you a picture of sunlight shining on the table. This is much faster than taking pictures in person.
But pay attention. Not everything can use AI. Such as complex plots. AI is not yet possible. But simple advertising. For example, product displays. The effect is particularly good. Recently, a milk tea shop used AI to shoot new products. The cost is less than 200 yuan. However, the number of views exceeded 100,000.
How to make AI advertising popular. Three o'clock. First. The picture should be clean. don't make it too flashy. Like selling clothes. Just take pictures of the clothes on you. No weird special effects. Second. The pace should be fast. People need to know what to sell in three seconds. Third. Music must catch your ears. A song that vibrates and fires. The best effect.
Specific operating steps. Choose the platform first. There are three mainstream ones now. Runway is suitable for beginners. Easy to operate. Stable Diffusion is suitable for advancement. Can adjust the details. Pika focuses on animation effects. See which one you want.
Then write the script. Don't write too long. Three sentences are enough. For example,"Summer is here." The heat is unbearable. Have a cold drink." Then choose the material. Find some product drawings. Or simply describe it. For example,"Blue Bottle." It has a white logo on it."
Generate video. AI processing takes time. don't rush. Usually ten minutes. You can get a first draft. You can change if you are dissatisfied. For example, changing the background. Or ask the characters to change their movements.
There have been new changes in the industry recently. Midjourney has been updated. You can make more detailed pictures. This greatly improves video quality. There is also Coze Workflow. Can be automatically edited. It saves a lot of trouble.
But pay attention to copyright issues. Picture generated by AI. It may also be infringed. For example, using someone else's photo. So I suggest a more abstract design. Like geometry. Or a solid background.
Money saving tips. Many platforms have free credits. For example, Canva's AI video function. I can do ten free things a month. That's enough for a rookie. Wait until you become proficient. Consider payment tools again.
A mistake that novices make easily. First, the picture is too messy. For example, five things appear at the same time. The audience didn't know what to watch. Second, the sound was not handled properly. AI dubbing sometimes gets stuck. It's best to record it yourself. Third, the duration is too long. Douyin users have short patience. He ran away after more than 30 seconds.
Sharing real cases. A friend sells handmade soap. Use AI to take close-ups of products. Match it with the sound of water droplets. It sold for 300 yuan a month. he said. I used to hire someone to shoot an advertisement. It will cost hundreds. Now do it yourself. The cost is almost zero.
If you haven't started yet. It is recommended to imitate first. Find some popular videos. Disassemble its structure. For example, how to attract people at the beginning. How to display products in the middle. How to guide purchase at the end.
Reminder. AI tools update quickly. Today's function of fire. They may be eliminated next month. So don't stick to one method. Try new tools more often. For example, three-dimensional modeling of recent fires. You can make cool ads.
There is still time to start now. The key is to start first. Even if it's not good. Better than just thinking. AI video. Practice leads to true knowledge. "
