"Your video suddenly became popular, did you know?
Many people find it strange why other people's accounts can easily gain popularity, but their own accounts don't move. In fact, the secret lies in the production of Short Video. AI tools are very popular nowadays and can help you quickly generate realistic videos. But many people can't use it well, and the effect is far worse.
Let's first talk about why we need to make Short Video. Who doesn't use Douyin and TikTok nowadays? Short, plain and fast content is the most arresting. Think about it, it takes a few seconds to make people feel you, which is much better than a long video. Moreover, the Short Video platform algorithm prefers new content. The more you update it, the more exposure it will be.
So how to make popular Short Video? The key lies in three points: rhythm, content, and tools. The pace must be fast, and you must catch the person in the first 3 seconds. Content should be practical or interesting, either teaching or entertaining. Choosing the right tool can save a lot of effort.
Nowadays, there are many AI video production tools. Runway, for example, can directly convert text into video and adjust style. Clipping also has AI function to help you automatically match subtitles and adjust the rhythm. There is also Pika, which specializes in animation styles and has stunning effects. What do these tools have in common? They all help save you time.
How to use it specifically? First find a benchmarking account and see how others take pictures. Then disassembled the hot videos and discovered the patterns. For example, many successful cases begin with questions, conflicts, or exaggerated pictures. Then use AI tools to imitate these routines. For example, use Runway to enter keywords, select a template, and have a first draft in a few minutes.
But note that AI is not everything. It helps you generate material, but you have to design the content yourself. For example, if you want to take pictures of delicious food, AI can find ingredients and match the background for you, but how to make a sense of appetite depends on your creativity.
Many people ask, will AI videos be too fake? Indeed, early AI videos had stiff expressions and unnatural movements. But now technology has improved, such as DeepFake technology, which can generate ultra-realistic faces. Coze Workflow can also string multiple AI tools together to automatically complete editing, dubbing, and subtitles.
Here's a trick. Use AI to generate a first draft and then manually optimize it. For example, the pronunciation given by AI may be too mechanical, so you record it again. The rhythm of AI cutting may be peaceful, so you adjust it manually. This is fast and real.
There is also an unpopular way to use AI to generate different versions. For example, in the same sentence, AI can read three tones: happy, serious, and funny. You pick the best one, or mix it up. This will test which style is more popular.
Nowadays, many accounts on TikTok are behind the use of AI to produce content in bulk. For example, an account specializes in making funny jokes and posts 10 messages every day, and each material is generated using AI. They win by numbers, and there are always a few that can explode.
But don't rush to copy it all. AI is suitable for basic content, such as product displays, tutorials, and news broadcasts. But in emotional and story-based videos, real people are more touching. Therefore, AI is an assistant, not a substitute.
Remind you not to be kidnapped by tools. Some AI tools are complex to operate and difficult to learn. It's better to choose an easy-to-use one, such as clipping AI function or Canva's Short Video template. Get started first, and then slowly explore advanced gameplay.
Start giving it a try now. Find a topic that interests you and use AI to generate Short Video. See how the effect is, and then adjust. Do it a few more times and you will find your own style. "
