"We just helped customers use AI to make hit ads.
Nowadays, AI is standard when making TikTok Short Video. In the past, we had to form a team to shoot an advertisement. Now one person can add AI. The efficiency is scary.
Customers come to us and usually want quick results. AI satisfies this. For example, with Coze Workflow, you can generate scripts in a few minutes. Then use AI to synthesize the picture. No real person has to appear at all.
I recently saw a piece of news. Say a certain brand uses AI video, a single month powder rises millions. They rely on rapid iteration. Send several messages every day. AI helps them save labor costs.
When making AI advertising videos, don't just focus on the tools. You must understand the content. AI can help you generate material. But you have to come up with the creativity yourself. For example, customers sell coffee. AI can make pictures of cups flying. But you have to think about what the flying cups mean. Is it refreshing? Or romantic?
Many people fall into the template trap when using AI. For example, popular transfers on the Internet. It's okay to use it once. The audience is tired of using too much. The advantage of AI is rapid trial and error. You generate ten plans. See which data is good. Zoom in immediately.
When we make videos for customers. Do A/B testing first. Use AI to generate different versions. For example, a product introduction. The version is serious. Version 2 is lively. See which one has the highest click rate.
AI can also optimize advertising. For example, a certain video performs well at night. AI can automatically adjust the release time. Save you staying up late staring at the data.
But AI is not everything. There are some things it cannot do. For example, real people express emotions. AI can imitate expressions. But it cannot imitate real emotions. So high-end brand advertising. We still have to be in real person. AI assists editing.
There are many AI tools now. But don't blindly chase new ones. For example, Midjourney makes pictures. Runway does the action. Each tool has different expertise. You need to know when to use which.
Customers often ask. Will AI replace video people? My opinion is. Replace duplication of work. But the creative part. You still have to rely on people. AI is a tool. Not the brain.
Make AI videos. Understand a little psychology. For example, the first three seconds. How to catch people. AI can generate pictures. But you need to know what the audience likes to watch. Like fast-paced music. Or contrast pictures.
There was a recent case. Customers sell skin care products. AI generates several scenarios. A laboratory. A seaside. One bedroom. It turns out that the bedroom scene data is the best. Because it is close to life. AI only needs to be generated. But which one. It depends on experience.
AI video production. Pay attention to copyright as well. For example, AI-generated music. Some are commercial licenses. Some don't work. When we help customers choose tools. This will be confirmed in advance. Save me trouble later.
Some people think that AI videos have no soul. But commercial advertising does not require a soul. What is needed is conversion rate. AI satisfies this. Fast release. Quick test. Iteration quickly.
The future trend is AI+ artificial. For example, AI generates a first draft. Manual optimization of details. This is the most efficient. Take our team for example. Three people. One is responsible for creativity. One is responsible for AI operations. One is responsible for the later stage. The division of labor is clear.
Reminder. Use AI to make videos. Don't be greedy. Make one type first. For example, you are a food number. Focus on cooking food. Material generated by AI. It also has to focus on this theme. Don't make a car today. Make pets tomorrow.
AI tools update quickly. What you use today may become obsolete tomorrow. But the underlying logic remains unchanged. It is to use technology to save time. Spend your time creative. This is the key. "
