"Why did this guy suddenly become popular?
Short Video advertising is really different now than before. It used to rely on patting and cutting, but now it relies on brain. Artificial intelligence has come and completely changed the way to play. I used to have to stay up late looking for material, but now AI can do it in a few seconds. I used to be able to edit, but now I only need a few clicks into the conversation. In the past, you had to understand shooting, but now AI generates pictures more easily.
I have seen a lot of news recently. For example, some companies use AI to advertise, and the cost has been reduced by 30%. It is also said that using AI to make videos has doubled the efficiency several times. This is not empty talk. I tried it myself. Using AI to generate advertising scripts is much faster than manually. Using AI to match pictures is much more economical than real-life shooting.
How to do it specifically? Take a few steps. The first step is to think about what the advertisement wants to convey. For example, when selling something, you have to clearly explain the selling points. For example, to promote services, the benefits must be clearly stated. The second step is to generate scripts using AI. There are now ready-made tools on the Internet, and you just need to enter keywords. For example, if you enter "sell mobile phones", AI can generate dozens of advertising scripts. The third step is to select a script and let the AI generate a picture. For example, if you select "Young people play games on mobile phones", AI can generate corresponding pictures. The fourth step is to adjust the details. For example, if the lines are not smooth, change two sentences. For example, if the picture doesn't match, change it to another one.
Many people worry that what AI does is not true. Indeed, what was generated by early AI was a bit blunt. But now technology has improved. For example, using Coze Workflow, you can customize AI behavior. Let it speak human words and make its picture more natural. For example, let it imitate the speech of a certain star, or imitate the style of a certain Internet celebrity. For example, let it generate dynamic pictures instead of static pictures.
But AI is not everything. Some things still have to rely on people. Like creativity. AI can help you generate it, but you have to choose. Like emotions. AI can imitate, but you have to tune it. For example, brand tonality. AI can learn, but it's up to you. So AI is a tool, not a substitute. Using it well can help you save time and costs. If you don't use it well, you may not be as good as manual labor.
I recently saw a case. There was a person who used AI to advertise TikTok, which gained tens of thousands of fans a month. He doesn't rely entirely on AI. He first decided on the theme, such as "Money Saving Tips". Then let the AI generate the script, and he filter it again. For example, choose those who are down-to-earth. Then let the AI generate the picture, and he adjusted it. For example, making the picture more lively. He dubs himself to add a little personal style. In this way, AI and people are combined, and the effect is particularly good.
So don't be afraid of AI. It's not here to grab a job. It's here to help you make money. For example, if you advertise, use AI to generate a first draft, and you revise it. For example, if you make a video, use AI to generate a picture, and you adjust it. For example, you do promotion, use AI to analyze data, and you make decisions. In this way, AI helps you work and you manage the direction.
Many people now ask whether AI will make video advertising cheaper. I don't think so. It used to cost hundreds of thousands of dollars to take videos. With AI now, it may take a few thousand yuan. But what really opens the gap is creativity and details. For example, when others use AI to generate advertisements, you use AI to generate stories. For example, when others use AI to match pictures, you use AI to match music. For example, while others use AI to analyze data, you use AI to predict trends. This way AI can help you do things that others cannot do.
In short, the key to using AI for video advertising lies in its use. Not let it do it for you, let it do it for you. For example, to generate scripts, you have to choose. For example, to generate pictures, you have to choose. For example, to generate data, you have to look at it. This way AI can become your assistant, not your opponent. "
