"Guess what, making TikTok videos is getting faster and faster nowadays.
Using artificial intelligence can really help a lot. In the past, one person couldn't handle it, but now AI can handle several people. For example, cutting films, matching music, and writing copywriting can all be done.
I recently helped customers make promotional videos and found that AI is particularly convenient. A customer sells coffee and wants to shoot a new product promotion. In the past, I had to shoot, cut, and find music. Now AI directly generates the script, matches it with some music, and a first draft is out in a few minutes. The customer looked at it and said, hey, it's not bad.
And AI can also be adjusted according to account style. For example, some accounts like to be funny, and some like to be warm. AI can learn these characteristics, and the videos it makes are more consistent with the tone of the account.
However, when using AI to make videos, there are several points to pay attention to. First, the material must be prepared. AI is not everything. It requires you to give some hints, such as what style the picture needs, and whether the rhythm should be fast or slow.
Second, don't rely entirely on AI. For example, when filming a product introduction, AI can generate scripts, but you also have to add some real people to appear on your own. Viewers may feel that videos made purely AI are not warm.
Also, try different AI tools. There are many on the market now, some are good at animation, and some are good at real-life videos. For example, Coze Workflow can help you automate processes and save a lot of trouble.
Recently, I saw news saying that a brand uses AI to make TikTok videos, which has gained tens of thousands of fans a month. What they use is AI to generate scripts and match them with clips from live trials. The audience feels real, so they are naturally willing to watch it.
So if you want to use AI to make promotional videos, don't think too complicated for now. Start with simplicity, such as letting AI generate a script first, and then taking some material yourself to add it. This is fast and the effect will not be too fake.
By the way, fast-paced videos are now popular on TikTok. AI can also help you adjust. For example, let AI generate fast-cutting clips and match them with popular music, and the audience can't stop at a glance.
However, be careful not to use AI-generated music for too long. Audiences will get tired of hearing it too much. You can find some copyrighted music yourself and exchange it.
Be honest. Using AI to make videos is mainly to improve efficiency. But whether the video is good or not depends on the content. AI can help you save time, but you have to come up with the ideas yourself. For example, when taking a product introduction, AI can generate scripts, but you have to shoot how you want to do it yourself to have highlights.
Nowadays, many people use AI to make videos, but not many do it well. The reason is that they only rely on AI and don't add their own things. For example, when taking a travel video, AI can generate scenery pictures, but you have to add some local snacks and stories about local people. This way the video has a soul.
In short, using AI to make promotional videos is a trend. But don't use it as a panacea. Try more and adjust more to make videos that the audience likes. "
