"Can AI video tools make you famous overnight?
Many people thought so at first. Nowadays, the Internet is full of advertisements saying "Use AI to make videos and make big money easily". These words may sound tempting, but the reality is that most novices don't know how to start. They downloaded a bunch of tools and found that either they didn't work or they didn't see what they created.
In fact, the problem is very simple. You just use AI as a magic wand. But no matter how powerful AI is, it will not understand your business. For example, if you want to shoot a product introduction, AI can help you generate pictures, but it doesn't know who your target customers are, let alone what content will impress them.
Recently, I met a customer who opened a small store and wanted to use Short Video to promote it. He bought a popular AI tool and spent thousands of yuan to make a set of templates. What happened? When the video was posted, the number of likes was even less than the ones he usually took himself. When he came to me, he was so angry that he said,"This thing is useless."
I told him to calm down and not scold the tool yet. I asked him a few questions: What do your customers like to watch? What message does your video convey? What is your budget? He was stunned for a long time and said,"I haven't thought about this."
This is the key. AI is just a tool, it cannot think for you. Just as you wouldn't let a robot write a plan for you, you wouldn't let it make decisions for you. The same goes for the production of Short Video. AI can help you save time, but only if you know what to do.
There are many AI video tools on the market, such as Runway, Pika, and Opus Clip. They each have their own strengths. Runway is suitable for special effects, Pika can generate animations, and Opus Clip is good at cutting short videos. But they are not everything.
I suggest that novices start simple. For example, use Canva to make pictures, and then use CapCut to mix music. These two tools are available for free and quick to get started. After you are familiar with the process, slowly try AI tools.
In addition, don't be deceived by those marketing tactics of "one-click generation hit money". Really good content is carefully planned. For example, their team started preparing the material a month in advance for the recently popular pet food advertisement. AI just helped them speed up the editing process.
There is one more point to note. Nowadays, there are too many AI-generated videos on TikTok, and many people have begun to feel aesthetic fatigue. If your video looks a lot like other people, no matter how good the quality is, it will be difficult to stand out. So you have to find a way to differentiate.
I have a friend who makes a food account. He used AI to generate various unique cooking pictures, and then added live tasting clips he took. This mash-and-match style quickly gained popularity. The key is that he determines the style first, and then finds tools to implement it.
So to sum it up. If you want to use AI to make Short Video, don't rush to find tools. Ask yourself a few questions first: What are my goals? Who is my audience? What makes me unique? Think about these clearly and then find the right tool.
AI is not a shortcut, it is an accelerator. It can help you turn ideas into reality faster, but you have to do the ideas yourself. Start now and make a simple plan, such as what content to shoot, what tools to use, and when to release it. Taking it step by step is better than working blindly. "
