"Can a picture turn into a video?
Recently, many people have been asking how to turn still pictures into dynamic videos. Especially merchants who make TikTok always want to find low-cost ways to make product maps move. In fact, it's not difficult. It can now be done in a few minutes with AI tools.
Let's talk about the principle first. The essence of turning AI pictures into videos is to let AI "guess" what action you want. For example, if you give a picture of a model standing, AI will generate a video of her walking based on the prompts. This technology is called "diffusion model" and it is very popular now.
How to do it specifically?
The first step is to find the right tool. AI software such as Runway or Pika is recommended. They have a Chinese interface and are easy to operate. For example, Runway, after uploading pictures, directly select "Generate Video" and enter keywords.
The second step is to write the prompt words. Keywords determine the effect of the video. For example, when filming products, writing "mobile phone rotating display" is more useful than "beautiful mobile phone". You can add details, such as "shooting from bottom to top, slow motion".
The third step is to adjust the parameters. When AI generates video, the frame rate and duration must be adjusted. Pictures with low frame rate will be stuck, so it is recommended to choose 24 or 30. Don't take too long, 5-10 seconds is enough.
Note a few points:
1. Picture quality is important. Fuzzy graphs produce poor results. It is best to use HD original images.
2. Don't expect too much. AI can do simple actions, complex scenes are easy to make mistakes. For example, if you ask a character to dance, his hands and feet may be deformed.
3. Try it a few more times. AI generation is random. If you try more keywords on the same picture, the effect may be different.
Practical case:
There is a clothing store that uses AI to convert model drawings into try-on videos. First take a static picture of the model wearing clothes, and then use AI to generate videos from different angles. The cost is much lower than that of a real person, and the effect is also good.
There are also food makers who turn static cake pictures into cake cutting videos. Customers see dynamic pictures and are more willing to place orders.
Who are these methods suitable for?
1. Small-cost merchants. You can make videos yourself without hiring a photographer.
2. Individual creator. Dynamic content can be produced without professional equipment.
3. He often does marketing. Short Video platforms love dynamic content, and AI can quickly generate it.
However, I should be reminded that AI videos are not perfect yet. For example, the character's expression may be stiff, and the background is easy to mess up. So the key is to choose simple scenes and highlight products.
How do you choose a scene?
For example, show product features and generate close-ups with AI. Or take pictures of what the product looks like in different environments, such as mobile phones outdoors or indoors. Actions should be simple, such as rotating and moving.
In terms of tools, in addition to Runway and Pika, there are also open source tools such as Stable Diffusion. They require some technology, but they are free. You can try it, the effect is no worse than the paid tool.
Talk about TikTok operations. Nowadays, platforms recommend dynamic content, and static images are easy to sink to the bottom. Using AI to turn pictures into videos can increase exposure. For example, when selling jewelry, if you turn the product map into a rotating video, the click rate will increase.
In short, the conversion of AI pictures to videos is a trend. Although the technology is not perfect yet, it is low cost and worth trying. Especially for those who are doing e-commerce, you can try using simple scenarios first. Tools will get better and better in the future. Get started early now and have an advantage in the future. "
