"Your video account suddenly exploded.
Many people come to us to ask how to use AI to turn text into video. It's actually not difficult. Nowadays, there are many tools, and the key is to choose the right method.
Let's talk about tools first. You search for "text-generated videos" and you will see many names. For example, Runway, Pika, Kaiber. These can turn words into pictures. Recently, there is another one called Runway Gen-3, which is said to understand what you mean better.
But don't jump to conclusions. These tools have their own focus. Runway is suitable for dynamic effects, Pika is more friendly to animation, and Kaiber is suitable for lens splitting. Which one you choose depends on what you do.
We've tried a lot. I found one thing in common: no matter how powerful a tool is, you still need to know something. For example, writing prompt words. You write "A person is running", and AI may give you a bunch of runners. But if you add "sunshine, beach, slow motion", the picture is immediately different.
Prompt words are like commanders. The clearer you give, the more obedient the AI is. We have a client who makes travel videos. He adds "high-definition, 4K, wide-angle lenses" every time. As a result, the pictures generated by AI have a particularly strong camera feel.
Let's talk about the process. Build a script with Coze first. Coze is a chatbot tool that helps you turn ideas into conversations. For example, if you want to take a product introduction, Coze can help you list the key points.
Then feed these points to video AI. For example,"show the appearance of the product, close-up the materials, and give a usage scene." AI will generate screens in order.
But don't trust AI all. We have a client who makes food videos. The AI-generated eating broadcast has a very fake expression. Later, he switched to a real-life appearance, but the effect was better.
The key is integration. AI can help you quickly produce material, but it is more warm to appear in real life. We suggest using AI as the background or lens division first, and then making up the real person part.
There is another tip. The frame rate of videos generated by AI is generally not high. You can pull up the full frame rate in the clip and adjust the rhythm. This looks smoother.
There was news recently. A certain brand uses AI to make Short Video, which has gained 100,000 fans a week. They don't use any black technology, they just write the prompt words and then manually tune them.
So don't be afraid of AI. It's a tool. Use it well and you can save a lot of trouble. For example, we have a client who used to make three videos a week. Now with AI, three can be produced a day.
Of course, the quality must be controlled. AI can sometimes "hallucinate". For example, if you ask for a photo of "Rainy Paris", it may give you a sunny picture. Check it a few times to prevent this mistake from appearing on the screen.
Be honest. AI can help you turn ideas into pictures. But popular videos still depend on the content. We have seen many customers who have used AI to make dozens of videos, but nothing has improved. When I asked, I found that the script didn't work.
So the focus is still the content. AI is just an accelerator. Only when you write good scripts can AI play the most role. For example, there is a customer who uses AI to popularize knowledge. Every time, he wrote down the knowledge points clearly and added interesting words. As a result, the video click-through rate doubled.
In short, don't treat AI as a god. It saves you time, but you have to think about the idea yourself. Try more and change more, and you will always find a method that suits you. "
