"Can artificial intelligence video advertising tools really help you save time?
When making Short Video nowadays, the biggest headache for everyone is that taking videos is too slow. It takes at least half a day to manually edit an episode of advertising. Especially for start-up accounts, time is money. Recently, many friends have asked me whether the advertising tools on the market that are called "one-click generation" are reliable?
I tried several mainstream AI video advertising tools and found them to be really useful. For example, Coze Workflow can automatically turn your copy into pictures, and can also add subtitles and music. I have a customer who posted ten ads in three days using this tool, much faster than before. The key is that the effect is not bad.
But don't think that everything will be fine if you buy tools. I have seen many people buy them and leave them to eat the ashes. Why? One is that they can't use it, and the other is that they can't use it correctly. AI tools are not magic wands, they can only help you save you duplication of work. For example, if you ask AI to cut a product introduction, it may use all the materials, but the order is in a mess. At this time, you have to adjust the order yourself and add the transition to make it smoother.
Recently, I saw a piece of news saying that AI video tools on a certain platform had been removed due to copyright issues. So when selecting a tool, be sure to look at its material library clearly. The pictures and music used in some tools may not be licensed. If you are complained about, you will lose the gain.
Another tip is not to rely entirely on AI to generate scripts. The copywriting written by AI is sometimes illogical or too stiff. You can write your own framework first, such as what hook to use at the beginning, how to introduce the product in the middle, and how to guide placing an order at the end. Then put the copy generated by AI into this framework. This saves time and is not easy to make mistakes.
I have a friend who specializes in cross-border e-commerce. He used AI tools at first, but the effect was average. Later, it was discovered that the advertisements generated by AI could be scanned away after a few seconds. He thought for a moment and thought that the picture might be too monotonous. So he asked AI to insert some dynamic effects at key points, such as the product suddenly zooms in or the background color brightens. After the changes are completed, the completion rate directly doubles.
Therefore, AI video advertising tools are not everything. It can help you improve your efficiency, but the creativity and details are up to you. For example, when you take a product display, AI may only show the camera in a straightforward manner. But if you add a close-up or use slow motion, the effect is completely different.
Short Video nowadays are as fast as war. Using AI tools can at least help you stay up less late. But don't expect it to completely replace you. No matter how good the tools are, someone must know how to employ people. I suggest that novices start with simple functions, such as automatic dubbing and intelligent image picking. When you are familiar with it, you can slowly try more complex combinations.
A word of warning, don't be deceived by those advertisements that "generate hot money with one click". Short Video operation is a delicate job. Tools can help you lay the foundation, but whether you can become popular depends on whether your content is attractive enough. "
