"Guess what, an AI logo got the beginning of the video.
Short Video nowadays, the first few seconds are the most critical. Many people don't know that a logo is not only a brand identity, but also can directly increase video click-through rates. According to the latest data, the completion rate of videos with dynamic logos is 30% higher than that of ordinary videos.
Using AI tools to make logos is actually very simple. For example, Coze Workflow can generate dynamic logos with one click. You only need to upload the brand name and choose a style, and AI automatically generates dozens of solutions.
Some people worry that what AI does is too template-based. This matter needs to be looked at in detail. Nowadays, all good AI tools support custom adjustments. For example, if you want a sense of technology, choose blue gradient; if you want a cute style, choose rounded cartoon. The key is to try several times and always find the right one.
There is also a trick: the rhythm of the logo animation must match the video content. For example, food videos use jumping and lively animations; corporate promotional videos use smooth and smooth transitions. AI tools generally have template libraries, so you can apply them directly.
Recently, a phenomenon was discovered. Many Internet celebrities are using AI as logos. They are not only used at the beginning, but also interspersed in the middle of the video as transition effects. For example, after finishing a point, the logo suddenly pops up and the next paragraph continues. This operation is very popular now.
But I have to warn you not to make the logo too fancy. Short Video platform algorithms now prefer concise logos. Complex animations may be judged as advertisements and affect recommendations. This can be seen from the new rules on Douyin.
If you are new, it is recommended to start with free tools. Things like Canva's AI logo generator or coze's template can produce results quickly. Wait until you are familiar with it before considering paid advanced features.
To be honest, the logo is just a facade for the video. The content is fundamental. No matter how dazzling the logo is, no one will read it if the content is bad. This is better than anything else. "
