"Can artificial intelligence make videos? This question is being asked a little too many people nowadays. In fact, the answer is yes. But there is a lot of knowledge in how to be certain and to what extent.
Think about it, some of the popular Short Video on the Internet nowadays are indeed made by AI. It's not that kind of rough piece together, it can really generate pictures, edit, and captioning. For example, there is a tool called Runway abroad that can generate video clips by inputting text. There are many teams in China who are doing similar things. Recently, it was also mentioned in the news that a large factory has launched an AI video generation model, which is said to be able to complete a complete story in a few minutes.
But don't think that AI video is omnipotent. What it can do now is mainly the following situations: first, turn text into simple animations; second, automatically edit it with ready-made materials; and third, generate virtual character broadcasts. These technologies are indeed mature now. For example, the Coze Workflow can turn text scripts into Short Video, automatically matching subtitles and background music.
However, there is a key point here. The quality of AI-generated videos varies greatly. Some are done in a decent way, some are simply unreadable. Why? Because AI requires a lot of data training. If the training data is good, the videos that come out are naturally good. If the training data is poor, the picture may be worse than the one you took yourself.
Specifically, AI video production now has several mainstream paths. The first type is pure AI generation, such as using Stable Diffusion to generate pictures and then using AI to clip them. The second is AI-assisted, such as using AI to analyze material and then automatically allocate subtitles. The third type is a mix and match of AI and real people, such as real people appearing on the screen and AI doing the post-production. Among these methods, the first is the most magical, but the effect is the most unstable. The second type is the most practical, but requires a lot of material. The third type is the most reliable, but requires real participation.
I have recently seen some cases. For example, there is a travel account who uses AI to generate virtual tour guides and matches them with real scenery pictures. The effect is actually good. There is also a food blogger who uses AI to automatically edit and process the food and broadcast materials in a rhythmic manner. These examples show that AI video does not replace real people, but helps real people do more.
But there are traps here too. Many people think that by buying AI tools, they can automatically make a fortune. Actually, it's not. Whether AI videos are done well depends on two points: first, whether your input data is good enough; second, whether you have done follow-up optimization. For example, after using AI to generate a video, you have to manually adjust the picture, dub, and subtitle. AI is still unable to do these details well.
Let's talk about cost again. The price of AI video tools now varies greatly. You can use it for a few dozen yuan cheaper, but the effect is average. If it costs more than a thousand yuan, the effect is really better. However, expensive tools don't mean you can save labor. Many advanced tools still require special personnel to operate, otherwise the effect will still be compromised.
When it comes to operating difficulty, AI video tools are becoming more and more foolish now. Some only need to enter text with a few clicks of the mouse. But if you want to really make a hit, you still need to know something. For example, know how to write scripts, how to select materials, and how to adjust parameters. These are not things AI can solve automatically.
There is a recent trend that deserves attention. Many teams have begun to combine AI video with real-life operations. For example, using AI to generate a large amount of material, and then real people are responsible for creativity and optimization. This model works well. For example, some accounts on TikTok appear to be real people on the surface, but in fact, many of the material is generated by AI.
However, AI video also has bottlenecks now. For example, it is difficult to generate complex scenarios and requires a large amount of computing resources. In addition, videos generated by AI are often devoid of human touch, and watching too much can easily be aesthetically fatigued. These shortcomings are still difficult to completely solve.
In general, AI can make videos, and they are doing it more and more decently. But don't expect it to completely replace real people. At this stage, AI video is more suitable as an auxiliary tool to help you improve your efficiency rather than replacing you. If you want to use AI to make videos, it is recommended to start with simple tools, such as using AI to automatically match subtitles, or using AI to generate simple animations. Wait until you are proficient, then consider more complex functions.
AI video is not a magic wand. It won't automatically turn into hot models. What can really create hot money is your creativity and operational capabilities. AI just helps you amplify these capabilities. Many people still don't understand this truth. "
