"Before the video disappeared, he looked at me.
Nowadays, when making TikTok, many people want to use AI to save trouble. But do you really understand how AI makes videos? Don't just think about saving trouble, you must first figure out how to use it.
AI video tools are particularly popular now. If you search around, you will see a bunch. For example, Coze, many people use it for workflow. There is also AI generation for cutting and screening, which can also be directly produced. These tools can really help you save time.
But here comes the problem. Can you really become popular using AI to make videos? Many people use AI, but no one watches the video. Why? Because AI doesn't know what your audience wants.
Let's start with how to choose tools. Don't look at the ads, look at the effects. For example, if you want to make a video with goods, you need to use AI that can generate a real person's mouth shape. If you want to make commentary videos, you need to use AI that can automatically dub. The tool needs to match your video type.
Then there is content. AI can help you generate pictures, but you have to think about the content. For example, if you want to shoot a food video, AI can generate a picture of cooking, but you have to tell the AI whether you are shooting breakfast, lunch or dinner. The clearer the details, the better the AI will generate.
There was news recently. There is a travel account who uses AI to make videos, which has gained 100,000 fans a month. How did he do it? He first used AI to generate local scenery pictures, and then added the explanation himself. In the commentary part, he did not use AI and recorded it himself. This kind of video has a real-life flavor and the audience likes it.
There is another example. There is a blogger who shares knowledge and uses AI to make animated videos. He wrote the speech first, and then used AI to generate animations. This way the videos are fast and good, and he can post several videos every day.
So you see, AI is not everything. You have to know how to employ people. For example, if you take a product review, AI can help you generate a picture of product use. But you have to shoot the product details yourself so that the audience will believe it.
AI tools are getting cheaper and cheaper now. In the past, using AI to make videos cost a lot of money. Nowadays, many tools can be used for tens of yuan a month. Runway, for example, now has a free version and can do a lot of things.
But free tools also have pitfalls. For example, the free version of AI may not generate clear pictures. or the generated sound sounds like a robot. You have to adjust at this time. For example, changing the generation method, or post-processing it yourself.
There is another trick. When using AI to generate videos, try a few more times. For example, if you want to create a picture of a person dancing, it may not be ideal the first time. You change the description and generate it again. Try a few more times and you will always find the right one.
There is a trend recently on TikTok. Many people use AI to generate fake news videos. For example, generate a picture of a celebrity saying the wrong thing and then add fake news. This kind of video is easy to become popular, but it is risky. TikTok is now strictly investigated, and such videos may be banned.
Therefore, when using AI to make videos, you must abide by the law. For example, if you want to use AI to generate celebrity images, you have to pay attention to copyright. Many AI tools now require you to agree to the terms of use. You have to see clearly and don't step in the hole.
AI is still developing now. May be smarter in the future. For example, AI can now generate a lip-shaped image based on your voice. In the future, you may generate a full video directly based on your ideas. But it is 2024, and AI cannot be that strong yet.
So when making videos, don't rely entirely on AI. AI is a tool, and you must know how to employ people. For example, if you want to shoot a plot video, AI can help you generate scenes. But you have to adjust the characters 'expressions and movements yourself. AI cannot act yet.
Be practical. If you want to use AI to make videos, start with simplicity. For example, using AI to generate titles and endings. Or use AI to generate animated subtitles. AI can now do these simple functions. When you are familiar with it, try complex operations again.
AI is not a magic wand. It saves you time, but the creativity is up to you. For example, if you want to make a funny video, AI can generate a joke picture. But you have to figure out the laugh. AI is not funny yet.
Nowadays, there is a lot of competition to do TikTok. Many people use AI, and the result is the same as the video. Because everyone uses the same tools and templates. So you have to have unique ideas. For example, if you take a pet video, AI can generate a pet image. But you have to take pictures of your own pets to make it feel real.
There is another problem. AI-generated videos may be recognized by the platform as low quality. For example, TikTok now tags AI-generated content. Some viewers see the sign and don't want to see it. So try to make the video look like it was taken by a real person.
Nowadays, many people use AI to make videos, but the results are not good. Because they only want to use AI to save trouble, not how to use AI well. For example, if you want to take a tutorial video, AI can generate a step screen. But you have to shoot your own real-life demonstration so that the audience will believe it.
So to use AI to make videos, you must be able to cooperate. AI does what it can do, you do what it cannot do. For example, AI can generate complex animations, but you have to shoot a real person yourself. This kind of video is both creative and realistic.
There are many AI tools nowadays. For example, Runway, Pika, and Climbing AI. Every tool has its advantages and disadvantages. Runway is suitable for animation, Pika is suitable for real-life pictures, and cutting AI is suitable for simple editing. You have to choose based on your needs.
There is another trick. When using AI to generate videos, give more details. For example, if you want to create a picture of a person running, don't just say "running". You could say,"A young man is running in the park, wearing white sportswear." The more details, the better the AI will generate.
There is a trend recently. Many people use AI to generate old movie-style videos. For example, turning modern pictures into old black and white movies. This kind of video is easy to become popular because the audience likes nostalgia. You can try it.
But when using AI to make videos, you must pay attention to copyright. For example, if you want to use AI to generate pictures of a certain movie, it may infringe. Nowadays, AI generates content, and copyright issues are still unclear. So try to use original materials.
Now AI can also help you write scripts. For example, if you want to shoot a video of goods delivery, you can use AI to generate scripts. But you have to change it yourself. The scripts generated by AI may be too rigid. You have to add your own words so that the audience likes it.
There is another problem. Video generated by AI may be inconsistent. For example, the picture suddenly jumps, or the sound is wrong. You have to edit it yourself at this time. AI cannot achieve perfect editing yet.
So using AI to make videos, you have to learn later. For example, after AI generates a picture, you have to adjust the brightness and contrast yourself. Or add your own music. This way the video will look good.
AI tools are becoming smarter now. For example, cutting AI can now automatically lip-synch based on your voice. In the future, you may generate a full video directly based on your ideas. But it is 2024, and AI cannot be that strong yet.
So when making videos, don't rely entirely on AI. AI is a tool, and you must know how to employ people. For example, if you want to shoot a plot video, AI can help you generate scenes. But you have to adjust the characters 'expressions and movements yourself. AI cannot act yet.
Be practical. If you want to use AI to make videos, start with simplicity. For example, using AI to generate titles and endings. Or use AI to generate animated subtitles. AI can now do these simple functions. When you are familiar with it, try complex operations again. "
