"Guess what, a customer suddenly asked me yesterday if I could use AI to make an animated video. My first reaction was, who doesn't know what AI can do these days? But after chatting for a while, I realized that many people really didn't know how to get started.
In fact, making AI animated videos is not that difficult. I have been in this business for ten years, and now I use AI and Coze Workflow to help customers make TikTok videos, and I can produce dozens of hits a month. Today, I will tell you how to use AI to quickly get animated videos.
Let's talk about tools first. There are many software on the market for doing AI animation. Like Runway and Pika Labs, you can find it anytime you search. But don't dive into it for starters and figure out which is best. I suggest picking a simple one to try the water first. For example, Canva's animation function can be used for free, making it easy to get started.
Here comes the point. Many people are stuck at the first step, just don't know what to write. I teach clients a stupid way: make a list first. For example, if you want to make a video introducing travel to Singapore, write down everything you want to say. Scenic spots, food, transportation, and points should be clearly written. Only then can AI have something to do.
A client asked me for help last year. He opened a B & B and wanted to make Short Video drainage. I asked him to write a three-hundred-word introduction first, but he held back for a long time and only wrote twenty sentences. I taught him to break everything he wanted to say into short sentences. For example,"B & B is on the mountain","you can see the sunset" and "there is a barbecue on the weekend." Easy, right?
Then comes the material. AI animated videos are not real, but require pictures and text. You can go to Pexels to find free pictures or use your own photos. The key is that each picture must be equipped with text. For example, put a beach picture with "coconut wind and tree shadow" written next to it. Only then can AI know how to move.
Last Christmas, I helped a coffee shop make a video. They gave me ten photos of the store, each with three lines of text. I used Runway to generate animations, and customers posted them to TikTok, and there were more than 500 fans in a week. This is much more cost-effective than hiring an Internet celebrity.
Then there is the workflow. Don't try to get it done in one step. I suggest doing the simple one first. For example, use Canva to make graphic animation, and then use CapCut to add music. When you are proficient, try Coze for complex workflows. Our team now uses Coze to fully automate AI dubbing, animation generation, and subtitle addition.
I remember a customer who insisted on getting it done in one step. He heard that AI could automatically generate videos, so he found an expensive tool. As a result, after working on it for a long time, the characters in the video were stiff and full of machine translation. I taught him to make a simple version first, and then slowly add complex effects.
Say something practical. TikTok now likes fast-paced videos. I suggest that each animation should not exceed three seconds. For example, take a cooking video, cut vegetables, add seasonings, stir fry, and do each action separately. This way, the audience will not get tired from brushing.
Last year, I helped a food blogger make a video. His original videos were all long shots and no one watched them. I asked him to break it up into small segments and animate each movement separately. As a result, the number of views directly doubled. You see, details are really important.
Speaking of which, you may want to ask if videos made using AI will be checked for duplication. In fact, platforms are not so strict about AI videos now. But pay attention to two points: First, don't use AI to generate the entire play. Second, add the clips you took. This is efficient and safe.
Last year, a customer was restricted by TikTok. He used AI to generate videos all of which were judged to be machine content. Later, I taught him to add at least three seconds to each video. Now his account is back to normal.
Tell me something about my experience. Make AI animated videos and don't be afraid of failure. When I first started using Runway, the things generated were terrible. But try it a few more times and you will gradually find the trick. Now our team can release hundreds of videos a month, and customer satisfaction is still very high.
So stop watching. Choose a tool and try to make one first. Even if the results are not good, you can learn something. When you have done ten things, you will naturally become proficient. Making videos is like learning to ride a bike, you learn it after a few falls. "
