"Open source AI video tools are popular. Have you noticed?
More and more people are making Short Video nowadays, but not everyone has the money to hire a team. In the past, I had to spend tens of thousands of yuan on equipment and thousands of yuan to find an editor. It's different now. AI can help you get these things done.
How should we do it specifically? Let's start with the good news. Recently, a tool called Runway is particularly popular. It is an open source AI video production software. You only need to upload material, and it will automatically help you generate pictures, add subtitles, and match music.
A friend around me tried it and said the effect was really good. He used to only release three videos a week, but now he can release five videos a day. The key is that the cost is much lower and there is no need to hire an outsourcing team.
But I have to remind you that AI is not everything. For example, if you want to shoot a complex story, AI may not be able to handle it. It is more suitable for making fast-paced Short Video, such as product displays and tutorial explanations.
If you are new, I suggest trying simple projects first. For example, using AI to turn a paragraph of text into a video. There are now tutorials online, and you will understand after following them a few times.
Let's talk about how to choose tools. There are many such tools on the market now, such as Pika and Stable Video. They each have their own characteristics, some are suitable for animation, and some are suitable for real-life appearances. You have to think clearly about what kind of video you want to make first.
I have a client who makes a food account. He used AI to generate videos at first, but the effect was average. It was later discovered that AI performed best in food close-ups. He specializes in taking food photos, and the video data is very good now.
So, AI is just a tool, you have to know how to use it. Don't expect it to give you a hit directly.
There is another trick. Many tools now support plug-ins. For example, if you use Coze as a conversation robot, you can link it with video tools. This way your video can automatically answer audience questions.
However, note that not all platforms support this gameplay. TikTok now strictly reviews AI-generated content. You'd better note at the beginning of the video,"Part of the content is generated by AI."
Recently, I saw news that a company used AI to make Short Video, but was blocked by the platform. The reason is that they didn't say that the video was made by AI. So this rule has to be.
If you want to make knowledge videos, AI can be of great help. For example, if you write an article, AI can automatically extract the key points and generate a video script. You just need to check it again to make sure the information is accurate.
But don't rely entirely on AI. I have seen people write scripts using AI, but the video turned out to be full of crap. Because AI doesn't understand who your target audience is.
My suggestion is to use AI to make a first draft and then revise it yourself. This not only improves efficiency, but also ensures content quality.
Be practical. Short Video are now highly competitive, and AI can help you reduce costs and increase efficiency. However, the content is still the most important thing. AI only helps you do things faster, not to help you write good content.
So don't just stare at the tools and think more about what your video can bring to the audience. This is the root cause. "
