"Synthesia allows you to say a word into your phone and generate a real-life video?
When many people heard about Synthesia for the first time, they thought it was some kind of black technology. In fact, it is just an AI video production tool. As long as you enter text, you can generate virtual anchor reading videos with different accents. Recently, many self-media people are using it because it can save a lot of real appearance costs.
I tested Synthesia for a friend last year. He opened a foreign trade account and wanted to update the product introduction video every week. Real appearance is too expensive, and it is troublesome to find a voice actor. Later, he used Synthesia to write a manuscript of the product introduction and selected a virtual anchor with an Asian face. As a result, a video was generated in a few minutes, and MP4 could be exported directly.
Such AI tools are very popular now. For example, there is a food blogger on TikTok who uses AI to generate recipes for anchors from different countries to read. The audience thought that he had invited hosts from various countries, but in fact, they were all AI face-changing. This kind of video is particularly popular because viewers like to watch the version in their own country's language.
But Synthesia is not everything. Its virtual anchor's expressions and movements are relatively stiff and will be uncomfortable watching it for a long time. I suggest using AI video as an auxiliary tool. For example, before you appear in person, let AI generate a version to see the audience's reaction. Or use AI to quickly create trailers, and the official content is still in real life.
Recently, Synthesia updated its gesture function. In the past, virtual anchors could only stand still, but now they can make some simple gestures. This is very helpful for news broadcast videos. I tried using it for financial briefings, and after adding gestures, the audience's attention was significantly improved. But pay attention not to too many gestures, otherwise it will appear fake.
Nowadays, more and more people use AI to make videos. A customer who does educational content uses Synthesia to make textbooks into Short Video. He chose a young virtual anchor with relaxed background music. Parents of students liked it very much and said it was much more interesting than textbooks. This shows that AI videos can change the content form.
But there is a pit to pay attention to. Some platforms have strict regulations on AI face-changing. For example, TikTok explicitly prohibits the use of AI to generate false news. I suggest adding a reminder at the beginning of the video stating that it was made by AI. This will not only avoid violations, but also reflect your innovation.
There is a new trend in the industry recently. Many people combine Synthesia with ChatGPT. Use AI to generate copy first, and then use Synthesia to generate video. In this way, one person can complete the entire content creation. However, pay attention to the quality of the copy. Manuscripts written by AI may not be logically logical and need to be revised manually.
I have a client who works as a real estate agent. He uses Synthesia to generate market analysis videos every week. I chose a virtual anchor with a stable style and matched it with a live scene in the local community. As a result, the number of consultations doubled. This shows that AI video can increase professionalism and reduce production costs.
But don't rely entirely on AI. Last year, an Internet celebrity used AI to generate travel videos, but his reputation was damaged after being discovered by the audience. Because the picture generated by AI does not match the actual situation. It is recommended to use AI in controllable scenarios, such as office scenarios, product demonstrations, etc. The interactive part of a real person's appearance still needs to be completed by a real person.
Synthesia now has a free trial version. You can register an account first and try out the effects of different virtual anchors. It is important to choose one that matches the content style. For example, select serious anchors for technology content, and select lively anchors for beauty content. This detail can affect audience trust.
A few reminders. AI video production will become more and more popular, but the technology is still in the process of perfection. Nowadays, few people use it, and the content is fresh. When everyone can use it in the future, you will have to put your thoughts into creativity. For example, combining real-life appearances, adding interactive elements, etc. Only in this way can we stand out in the red sea of content. "
