"If you can't make videos popular, you may be just this step away.
Nowadays, when making Short Video, many people directly set up templates. But the templates are the same, and the audience becomes tired of seeing them too much. What is really popular are those videos with "souls".
How to inject soul into a video? Many people think of AI. Indeed, AI can help you generate scripts, subtitle, and even edit. But AI alone is not enough. The key is that you need to know how AI can help you, rather than being led away by AI.
Recently, I have read many reports saying that TikTok is becoming popular, and many of them use Coze Workflows. This kind of workflow can help you get through the AI and video production processes. For example, you use AI to generate a product introduction, and then use Coze to automatically apply templates to generate videos. The key to high efficiency is to maintain uniqueness.
But you can't give it all to AI. For example, the product introduction may be very vague in AI. You have to check it yourself at this time. For example, if you are selling a novel kitchen item, AI may only say "convenient and practical." But you have to be specific: for example,"Use it to cut vegetables and get a tomato in three seconds." This kind of detail is difficult for AI to automatically generate.
There is also background music. Many people use music recommended by AI, but the effect is not good. The reason is simple: AI doesn't know your video style. You have to choose for yourself at this time. For example, if your video is fast-paced, the music has to be impactful. If the rhythm is slow, the music has to be slow down. AI cannot help you with this judgment.
In addition, TikTok's algorithms are now paying more and more attention to "reality." Video generated by AI can easily be restricted if the traces are too heavy. Therefore, you still have to manually adjust based on AI generation. For example, for AI-generated subtitles, you may need to change them to be more colloquial. You may need to record the AI narration yourself. These small changes can make the video more natural.
There is another skill that many people don't know. It is to use AI to generate multiple versions. For example, for the same product, AI can generate more than a dozen different introduction methods. Choose three or four and combine them yourself. The video produced in this way is both efficient and innovative.
There was a recent case where a beauty blogger used AI to generate scripts, but he added a lot of life-oriented details. For example, using AI to generate "This liquid foundation is easy to use", she changed it to "I worked overtime until ten o'clock yesterday. When I used this liquid foundation, my skin was still bright in the morning." Such details make it easier for the audience to empathize with.
Therefore, AI is a tool, not everything. What you need to do is use AI to improve efficiency, but keep your creativity. For example, you use AI to generate a script framework, but fill in the details yourself. Use AI for basic editing, but adjust the rhythm yourself. In this way, video has both the efficiency of AI and the temperature of humans.
Many videos on TikTok that are currently popular use this "AI+ human" method. For example, use AI to generate multiple ideas and filter them yourself. Use AI to make basic production and optimize it yourself. This combination is both fast and good.
How to do it specifically? For example, you first ask AI to generate a script for a product video. Then read it yourself and pick out a few highlights. For example, AI may generate "This headset has good sound quality." Change it to "Put on these headphones and feel like the whole world is quiet." This kind of change is more attractive.
For another example, AI-generated subtitles may be stiff. You change it to something more colloquial. For example, if the AI writes "Click on the link below to buy", you change it to "Go ahead and grab it if you like it." This kind of change is easier for the audience to accept.
Also, the pace of AI-generated videos may be very flat. You can manually speed up or slow down certain parts. For example, speed up when displaying product highlights and slow down when telling brand stories. This way the video has more layers.
Nowadays, many people use AI to make videos, but the results are not good. The reason is that they regard AI as everything. In fact, AI just helps you save time. What really makes the video popular is the details. For example, an expression, a colloquial narration, a life-oriented scene. These are difficult for AI to generate automatically.
So, when making videos, you have to use AI as an assistant. For example, use AI to generate multiple versions and choose your own. Use AI to make basic production and optimize it yourself. In this way, video has both the efficiency of AI and the creativity of people.
Many videos on TikTok that are currently popular use this "AI+ human" method. For example, use AI to generate multiple ideas and filter them yourself. Use AI to make basic production and optimize it yourself. This combination is both fast and good.
How to do it specifically? For example, you first ask AI to generate a script for a product video. Then read it yourself and pick out a few highlights. For example, AI may generate "This headset has good sound quality." Change it to "Put on these headphones and feel like the whole world is quiet." This kind of change is more attractive.
For another example, AI-generated subtitles may be stiff. You change it to something more colloquial. For example, if the AI writes "Click on the link below to buy", you change it to "Go ahead and grab it if you like it." This kind of change is easier for the audience to accept.
Also, the pace of AI-generated videos may be very flat. You can manually speed up or slow down certain parts. For example, speed up when displaying product highlights and slow down when telling brand stories. This way the video has more layers.
Nowadays, many people use AI to make videos, but the results are not good. The reason is that they regard AI as everything. In fact, AI just helps you save time. What really makes the video popular is the details. For example, an expression, a colloquial narration, a life-oriented scene. These are difficult for AI to generate automatically.
So, when making videos, you have to use AI as an assistant. For example, use AI to generate multiple versions and choose your own. Use AI to make basic production and optimize it yourself. In this way, video has both the efficiency of AI and the creativity of people. "
