"Why did this guy suddenly become popular?
Short Video ads are so rolling now. I used to think that making videos depends on the team. Now we find that artificial intelligence can also do it. Recently, I have seen many friends using AI to create TikTok accounts. The effect was quite unexpected.
How can AI help us make video advertising? Simply put. It breaks down complex processes into small steps. Such as writing scripts, finding material, and matching music. I couldn't be busy alone before. Now AI is done in minutes. There is a company in Singapore called videomaker.sg. They use AI to help customers make videos. I heard that it is also equipped with Coze Workflow. Efficiency has doubled several times.
How to operate it specifically? Let's talk about script first. AI can be generated based on keywords. You enter the product selling point. It automatically writes attractive words. For example, those who sell milk tea. Enter "Freshly prepared pearl milk tea". AI can generate dozens of slogans. Just choose what you like and use it.
Another example is finding material. I used to have to go through the gallery for a long time. AI now searches directly. You can also filter based on style. For example, it requires Japanese winds. It picks out warm color pictures for you. Save time and effort.
So is music. AI can analyze video rhythm. Automatically matches background music. There was a news report earlier. A certain brand uses AI to select songs. The number of views directly increased threefold. Because music grabs my ears. Audiences are willing to watch for a few more seconds.
Of course. AI is not everything. The video it generates may be a bit templated. For example, several brands use the same AI. The results are similar. So you need to add your own creativity. For example, adding local messages to the script. Or pick something special when selecting material.
There is another problem. AI needs data support to make video. For example, what type users like to watch. Only then can you let AI generate corresponding content. This requires continuous analysis of background data. For example, TikTok's completion rate. Number of likes. These can all guide AI optimization.
Many tools can be used now. Take Runway for example. Pictory。There are also domestic cutting AI. They all have similar functions. The key is to find one that suits your business. videomaker.sg They integrate several tools. Build a workflow. It is said to be more efficient.
Make video ads. The core is still attractive. AI is just a tool. Like a certain Singapore restaurant. Use AI to make store inspection videos. Start with fast-paced editing. Coupled with the surprised tone generated by AI. The audience was caught at first glance. Then add some discount information to the video. The conversion rate has increased significantly.
So what's the key? The first is to grab the audience's attention. The second is to convey the information in place. AI can help us optimize these two points. For example, using suspense at the beginning. Leave contact information at the end. These AI can be automatically arranged.
However. AI also has limitations. For example, emotional expression. It is difficult for AI to simulate true tone. So important customer cases. Might even have to be in person. Or post dubbing. This makes it warmer.
Overall. AI video advertising is a trend. But don't count on it all. For example, the video of TikTok becoming popular now. Many of them were taken in real life. Because it feels real. AI can only assist. cannot be completely replaced.
What you want to try can start with small projects. For example, using AI to generate scripts. Shoot your own material. This will save time. While maintaining its uniqueness. videomaker.sg has this kind of service. Help customers combine AI and labor. It worked well.
Reminder. Don't use AI just to use AI. For example, some products. Hard template is not good. It depends on whether the content is suitable or not. For example, knowledge videos. AI-generated animations may be more appropriate than real people appearing in the audience. But emotions still have to be told by real people.
Short Video are so competitive nowadays. AI can help us reduce costs and increase efficiency. But creativity and strategy still have to be controlled by yourself. For example, a certain Singapore brand. Use AI to make series ads. Each video has a different style. This way the audience will not get bored. The effect is better.
So. Use AI well. But don't be kidnapped by AI. Combine your own business characteristics. Only then can we make truly attractive video advertisements. "
